The tales of Cape Town and Chennai have been told countless times. These are the tales of a city as it counts down to ‘Day Zero,’ the worst-case scenario in the water availability spectrum. Challenges with water availability and distribution have captured millions of people's imagination, with public and private entities working to raise awareness among people, to do their bid and save water. But now, the brewing water crisis is taking another dimension. Especially in America, where it is set to burn a hole in people’s pockets.

Cutting to the chase: The clarion call for delivering digital customer experiences has never been so strong for the energy and water providers.

Digital transformation is reinventing the core operations of electric, gas, and water utilities. Over the last several years, digitization has helped utilities evolve to meet current and future challenges. As innovation now touches business- and customer-centric operations, the question is this: How has the rapid scale of adoption occurred?

We live in an era where we are grappling with over-consumption and rapid depletion of the world’s natural resources – energy and water. According to the BP Statistical Review of World Energy report¹, energy consumption worldwide grew by 2.9% in 2019, the fastest this decade. The energy and water crisis faced by countries across the globe tops the list of urgent issues that we need to address.