The tales of Cape Town and Chennai have been told countless times. These are the tales of a city as it counts down to ‘Day Zero,’ the worst-case scenario in the water availability spectrum. Challenges with water availability and distribution have captured millions of people's imagination, with public and private entities working to raise awareness among people, to do their bid and save water. But now, the brewing water crisis is taking another dimension. Especially in America, where it is set to burn a hole in people’s pockets. Here is the water crisis, morphing into unaffordable water bills, causing water poverty among millions.